Bringing a legacy company into its future
PFL began as the country's first ecommerce commercial printing company in the 90's, but evolved to develop its own direct mail automation software. It therefore need to re-emerge as a software company first, that happens to also offer great printing.
Senior Brand Designer: Brooke C Benson
Grapic Designer: Nick Yonce
Creative & Art Direction: Tim Moran, Luke Lewis
Art Direction, Illustration (Contractor): Michael Newhouse
Copywriting: Tim Moran, Derek Moran, Matthew Meeks
I came to PFL as a brand designer with experience working for local businesses, as well as branding and marketing agencies. I joined PFL's in-house creative team to help develop the visual direction for their new brand identity. It was a large project: I worked with contractors and in-house creatives, including creative directors, art directors, senior and junior copywriters, and many others to help refresh this brand. As the in-house senior brand designer, I oversaw how it all came together and created the brand guidelines for the company moving forward.